Chefmasters® Liqua-gel food coloring is known throughout the industry for giving food a deep, vibrant color which will not fade over time. Liqua-gels are soft gel food coloring for coloring icings, fondants, gum pastes, batters, cake frosting, and more. They are formulated to give your icing the color you want without altering the taste, texture, or consistency of the finished product.